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About us

What We Do

We save lives. In the US, 7 out of 10 pedestrian accidents occur when it’s dark and our pedestrian reflectors are stylish accessories that reduce accidents and save lives. We design, manufacture and sell fun-to-wear Scandinavian style pedestrian safety reflectors of our own funflector® brand. Consumers can buy online via our webshop,,, and and in brick-and-mortar stores around the US and Canada. We wholesale reflectors to retail and provide businesses, organizations and schools with customized logo and spirit wear reflectors. We ship world wide.

Most manufacturing takes place in the Midwest but we sometimes take advantage of the vast experience of manufacturers in Sweden and Finland.

As you can see in our blog and on other social media, we are obsessed with pedestrian safety, healthy & green lifestyles, good design, thick books and good laughs.

The funflector Story LLC has grown from the desire to make some practical, well designed and fun European consumer products available in North American stores. The cool reflective tag is our favorite and the first one to be launched. 

As a creative business woman and a busy mother of three school-age kids, I’m having a lot of fun being the owner and president of Having grown up in Sweden and lived and worked in several European countries before moving to the US, my memories are not only filled with wonderful people, places and foods, but also several clever, local products. Many of these helped make everyday living a little bit greener. All that, combined with the Scandinavian love for nature and the outdoors, seeded the idea of an online store and wholesale business for the things my family missed the most. 

I am fortunate to live and work within walking distance of downtown Libertyville and love to take my bicycle to the local café for a meeting or to walk with my family to the downtown stores or library. It is a safe neighborhood, but the streets are very dark at night. The reflective funflector® tags on our jackets and bags let drivers know that we are there. It is so nice to be able to leave the car in the garage, even after sunset.

If you are new to the concept of hanging fun and fashion-forward reflectors off your clothes and bags, please visit our  funflector® FAQ page. There is more advice on  how to use them  I hope to bring things that are both fun and practical into your life. Enjoy browsing our continously growing collection of funflector® safety reflectors!




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