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About us

What We Do

We save lives. In the US, 7 out of 10 pedestrian accidents occur when it’s dark and our pedestrian reflectors are stylish accessories that reduce accidents and save lives. We design, manufacture and sell fun-to-wear Scandinavian style pedestrian safety reflectors of our own funflector® brand. Consumers can buy online via this webshop or our webshop in Germany. We wholesale reflectors to retail and provide businesses, organizations and schools with customized logo and spirit wear reflectors.

Most manufacturing takes place right here in the Chicago area but we sometimes take advantage of the vast experience of manufacturers in Sweden and Finland.

As you can see in our blog and on other social media, we are obsessed with pedestrian safety, healthy & green lifestyles, good design, thick books and good laughs.

The funflector Story LLC has grown from the desire to make fun European style safety reflectors easily available to North American pedestrians, runners and bicyclists. The cool reflective tag is our favorite and the first one to be launched. LLC was founded by Elisabeth Hubbard and is family operated in cooperation with a global network of other family businesses. The world is our home and multicultural is our norm. We build our business on the idea that we are not only here to provide customers with amazing products and make a profit, but also to make a positive impact in society.

Elisabeth grew up in Sweden, a country where the midnight sun brings magic to midsummer nights, but also corresponding darkness to long winter nights. As in all Scandinavian countries, safety reflectors are therefore a must during the dark autumn and winter months. Elisabeth spent several years in Germany, France and Switzerland before she emigrated to the US in 2007 with her husband Dan and three children. Wherever she moved, she was always the only one wearing safety reflectors. Her passion for safety, design and a green and healthy lifestyle inspired her the launch funflector® safety reflectors.

We are fortunate to live and work within walking distance of downtown Libertyville and love to take the bicycle to ship orders, to the local café for meetings or to take family walks to the downtown restaurants, stores and library. It is a safe neighborhood, but the streets are very dark at night. With funflector® safety reflectors on our jackets and bags we know that drivers see us better. Most likely, a reflector dangling from an umbrella saved Dan's life. Read that story in our blog in our blog.

If you are new to the concept of hanging fun and fashion-forward reflectors off your clothes and bags, please visit our  funflector® FAQ page. There is more advice on how to use them. We hope to bring things that are both fun and practical into your life. Enjoy browsing our continuously growing collection of funflector® safety reflectors!



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