About Us

What We Do

We save lives!

In the US, 7 out of 10 pedestrian accidents occur when it’s dark and our mission is to bring that number down.
We design, manufacture and sell funflector®, North America’s premier brand of safety reflectors for walking, running and biking. The reflectors come in all colors, even black, and many fun shapes and designs.  Yet, they are all ultra-bright and help drivers see you from over 500 feet (150m).

About us - the team behind funflector® safety reflectors manufactured in the USA by glimling.com LLC

We do most manufacturing in-house here in Illinois and we go out of our way to find parts made in the USA. However, occasionally, we take help from experienced manufacturers in Sweden and Finland.

Our customers

  • Consumers, Prices start as low $4.99 and shipping is free for some orders. What have you got to lose?  More info>
  • Businesses, organizations and schools. Thoughtful and life-saving giveaways or fundraising products. Our options are as diverse as our customers. More info>
  • Wholesalers and retailers, Brick-and-mortar and online retailers, have access to our wholesale and display programs. We love our retailers, small or large, and listen to what you need.  More info>

Our Story

glimling.com LLC has sprouted from the dream of making the world a better place as well as the desire to build a healthy business. It’s important to us that the products we offer are well designed, looks attractive and have a purpose beyond the decorative. Inspired by a European lifestyle of walking and biking and Scandinavian design ideals, Swedish native Elisabeth Hubbard launched the funflector® brand of stylish safety reflectors in 2010. Since 2020, there is also a European sister webshop servicing the German and Dutch market: funflector.de.

As you can see in our blog and on other social media, we are obsessed with pedestrian safety, healthy & green lifestyles, good design, science and good laughs. The world is our home and multicultural is our norm and we thought the world was with us. However, with Brexit and the US election 2016, the world took a different path. Kindness, fairness, equality and inclusiveness should not be political, but since it is, we are not being quiet. Through our line of human rights reflectors, we donate all of our proceeds to a few high-profile organizations.

Elisabeth Hubbard, founder of funflector and glimling.com LLC

Elisabeth and her family have the fortune to live and work in walking and biking friendly Evanston, IL. Cafes, small and large shops, Lake Michigan and public transportation are just a short walk or bike ride away. They are still the new kids on the block and are looking forward to explore the neighborhood in more detail. The funflector journey began in the more northern Chicago suburb, Libertyville, where the cute streets of the Heritage area are very dark at night. On one dark fall night, her husband was happy to be alive after a driver, right after having made an illegal turn, dodged him last second thanks to a safety reflector on an umbrella. Read the scary story here. We love walking and biking and it is a blessing to be able to walk and bike safely also in the dark.

Welcome to the colorful world of funflector® reflectors where fun design and safety go hand in hand! If you are new to the concept of hanging stylish safety reflectors from your clothes and bags, please visit our FAQ page. There is more advice on how to use them in our blog. Enjoy browsing our continously growing collection of funflector® safety reflectors!

Dr. Elisabeth Hubbard

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