The Vision Zero Initiative is taking root in the US. It is a fundamental principle that requires ambitious work on infrastructure and attitudes: “Vision Zero is the Swedish approach to road safety thinking. It can be summarised in one sentence: No loss of life is acceptable. The Vision Zero approach has proven highly successful. It is based on the simple fact that we are human and make mistakes. The road system needs to keep us moving. But it must also be designed to protect us at every turn.” We wrote about it here and a good Vision Zero primer is given here.
Today, a big attitude changer showed up in our Twitter feed. Because traffic crashes are preventable through education and infrastructure changes, please use the term crash, not accident. That way it will be harder to shrug our shoulders and let it happen again and again. Words are powerful and the right ones make us realize we can take action. Take the “crash not accident” pledge “I will not call traffic crashes ‘accidents.’ I will educate others about why ‘crash’ is a better word.” at CrashNotAccident.com!
The funflector team