Reflectors Save Lives, Even in Florida

/ traffic safety

The other day, someone living in Florida tried to convince me that we would be better off focusing our reflector sales in the northern states and in Canada. Well, looking at when the sun sets tells us that our reflectors can save lives and reduce pedestrian accidents also in the southern states!
So, how do the dark hours in the northern US states and Canada compared to the south? Well, in the summer, the sun sets earlier in the south. In hot climates, it is also often more pleasant to be outside after the blasting sun has set. We made a map to display sunset for a few North American cities on the longest day of the year. Dusk sets in 15-30 minutes before that.

North America sunset June 21 2011, longest day, shortest night
Sunset (pm) for some North American cities on the longest day of the year. In most places, the sun sets between 8 and 9 pm and dusk begins 15-30 minutes before.

So, what can we conclude from this?

  1. In most places, if you are outside after 7:30 pm (dusk included!), you are safer with a few safety reflectors!!!
  2. This is midsummer. Now and a couple of weeks into July, you need ta make yourself visible even earlier.
  3. We won’t insist on reflectors in Anchorage this time of year – but we will when fall and winter comes around…

This CBS news clip (2018 update: clip not available) from earlier this year shows a frightening accident where a police car hit a pedestrian walking her bike in the dark—in Florida. Imagine how much different this woman’s life would have been, had she worn a couple of reflectors, and had a bike light. Even if the car hadn’t managed to come to a complete stop, slowing down makes pedestrian injuries less life threatening.

Contrary to that, one of our Florida customers is well prepared to be out and about any time. Tee ordered funflector® tags from our webshop and sent us this kind note after receiving them : “Elisabeth – I rec’d my reflectors on Saturday.  I couldn’t believe how quickly you were able to ship them!  I love the funflector tags (they are on my bike & backpack already!)  and I appreciated your email response and your personal note on the shipment receipt.  I will definitely be passing on the word about your products to people that i know. Thanks again!!  🙂  -Tee”

Enjoy the summer nights and stay safe!

Elisabeth

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