Visible or Scary?

In its native Sweden, H&M isn’t just a store for the latest fashion, it is also where parents get pretty good and inexpensive basic clothes for their kids.
When I visit Sweden I usually get PJ’s (all cotton and no flame retardant chemicals) and outerwear (most with integrated reflective strips) and cotton socks. Sizes up to 180 (16 y) is a big bonus when your kids are tall!

Reflective jacket

Safety reflectors and reflective strips have been integrated in children’s outerwear for a long time, but what I found the other day is taking it a step (or two!) further. The entire fabric looked reflexive, so I had to take a photo with flash to see just how reflective it was.

Wow, look at this:

Reflective jackets at H&M
Same jackets without and with camera flash.


Had to buy this reflective jacket and can’t wait to get back to my Chicago suburbs and play around with them. Do you think drivers will be too scared to drive safely or relieved that they saw the pedestrian?

Elisabeth

Scroll to Top