Vision Zero

Call it Crash, Not Accident

/ traffic safety / ,

The Vision Zero Initiative is taking root in the US. It is a fundamental principle that requires ambitious work on infrastructure and attitudes: “Vision Zero is the Swedish approach to road safety thinking. It can be summarised in one sentence: No loss of life is acceptable. The Vision Zero approach has proven highly successful. It is based on the simple fact that we are human and make mistakes. The road system needs to keep us moving. But it must also be designed to protect us at every turn.” We wrote about it here and a good Vision Zero primer is given here.

Today, a big attitude changer showed up in our Twitter feed. …

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Call it Crash, Not Accident Read More »

The Vision Zero+ Initiative

/ thoughts, traffic safety / , ,

The Vision Zero Initiative is not about nothing. On visionzeroinitiative.com we can learn that it is in fact a fundamental principle that requires ambitious work on infrastructure and attitudes:

“The Vision Zero is the Swedish approach to road safety thinking. It can be summarised in one sentence: No loss of life is acceptable. The Vision Zero approach has proven highly successful. It is based on the simple fact that we are human and make mistakes. The road system needs to keep us moving. But it must also be designed to protect us at every turn.”

Vision Zero Initiative
Vision Zero was initiated by a decision of the Swedish parliament in 1997 and I saw firsthand how road safety improved in Sweden until I moved to the US ten years later. It was a bit of a shock to come here and experience the car-centric culture reflected in both citizen behavior/attitudes and infrastructure decisions. I’m happy to see that the Vision Zero has attracted a lot of attention and several American cities are adopting it to improve safety for pedestrians, bicyclists and drivers. Just a week ago, the first-ever Vision Zero for Cities Symposium (VZCS) took place in New York City – yay! There are a lot of needed improvements in infrastructure, but also in shifting attitudes among the general public. …

The Vision Zero+ InitiativeRead More »

The Vision Zero+ Initiative Read More »

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